Cue Miley Cyrus because Wave Season 2026 came in like a wrecking ball.
Apologies if that song is now stuck in your head. It’s stuck in mine now, too, if that helps.
Wave Season is upon me, and it has been more like a tsunami than a wave. Therefore, not much of an entry today because my brain is fried and I’m just a few hours from an outing with the girls. This year, I swore that if there wasn’t time to put out a decent blog, I’d give myself grace.
Grace activated!
What is Wave Season? Thank you for asking.
Wave Season is a phenomenon in the travel planning industry in which every client reaches out to organize their adventure plans at the exact same time. Yes, it’s a good problem to have and, yes, it can be quite overwhelming.
There are a few Wave Seasons throughout the calendar year, but the January one is typically the wildest. Why? Who knows?
It could be all those holiday gatherings, during which the effort to avoid talk about religion or politics steers folks to talk about vacations. It could be that all those holiday gatherings are draining, triggering a desperate need run away from home. It could be that “New Year, New Budget” kicks off thoughts on how much is too much to spend on a trip. Or, it could be that the new calendar just looks really empty.
Whatever the reason, the January Wave Season tends to be a bit bananas. A bit? This year, I feel like a dump truck delivered a few tons of bananas directly into my office with a note to figure it all out, please and thank you.
It’s a good problem to have.
It just doesn’t mix well with a quiet morning, a cup of coffee within arm’s reach, and a few hours dedicated to mapping out my Monday morning epiphany.
